“Budget” and “Timing” Aren’t Real Loss Reasons.
How many more winnable deals are you willing to lose to 'Timing' or 'Budget' because you didn't have the full story?
Every time a deal is moved to Closed-Lost with a generic reason, you lose the intelligence needed to fix your playbook, defend against competitors, and arm your reps for the next battle.
We speak to your Closed-Lost pipeline.
Real conversations. No automated surveys. By interviewing your closed-lost pipeline as a neutral 3rd-party, we remove the sales pressure and get the insights you need to identify the exact friction points to increase your win rate.
We uncover what your HR buyers didn’t tell your reps — and turn those insights into higher win rates.
You don’t get transcripts.
You get the missing intelligence that exposes the friction costing you winnable HR SaaS deals in your pipeline.
The "Win-Back" Playbook
We don’t just explain why you lost. We deliver a targeted playbook that turns recurring loss patterns into sharper positioning, stronger discovery, and higher conversion.
The Recovery Action Plan
Up to 20% of closed-lost deals stall due to fixable friction. We identify which ones —and give you a re-engagement plan to win them back.
Sales Competency & Skill Audit
We surface the skill gaps hiding in your losses — from executive alignment to objection handling, so your team closes strategically, not tactically.
How we work.
01
Discovery
We audit your closed-lost pipeline in the CRM and discuss your goals and the insights you need to close more deals.
02
Insights
Real, truth-uncovering conversations with your prospects. By acting as a neutral third party, we bypass the 'sales guard' to find out exactly why your deal actually stalled.
03
Action
We hand you the intelligence to out-execute. Beyond just 'findings,' we provide a refined sales narrative that addresses buyer friction before it kills your next deal.
The Closed-Lost graveyard in your CRM is getting bigger?
Uncover what your HR buyers didn’t tell your reps — and turn those insights into higher win rates.